From idea to execution. I discussed with my team why this project would matter to our community. I created a brand identity that would unify our audience similar to a sports team. Once the identity was created, I pitched the project to a contact at Lululemon Toronto and was given a platform to expand the project. I spent time with individuals recording and editing audio stories for an in-store installation. For the installation I recruited creative technologist Erica Tiberia to help create Arduino based audio boxes that were mounted on the wall for three months.
I documented this whole process through videos and photos to use for event promotional material. I orchestrated a four person panel discussion and led a workshop on how to use conductive paint. From there I followed up with my team and audience members to understand feedback and prepare for the project’s next steps. Recess is an initiative that will continue in upcoming workshops, audio stories, and short documentaries.