Kamp Grizzly & Allbirds achieving new visions with Shopify’s headless stack
Role: Creative Direction, Vendor Intake, Colourist, Director
Additional Credits: Matt Henry (Producer), Nabeel Pervaiz (Producer)
Company: Shopify
Agency: Kamp Grizzly
Outcome: Campaign led to a successful launch of Shopify’s Headless and Hosting Framework.
How Kamp Grizzly delivered a storytelling-infused shopping experience for Denim Tears’ website, as well as a brand new All Birds experience using Shopify’s headless commerce stack. The independent agency built the new experience with Hydrogen’s React-based framework and hosted it on Oxygen.
My role involved creating a treatment and working directly with Kamp Grizzly in Portland to direct a video that communicates the vision of Kamp as an agency, Denim Tears as a client, and Shopify as a platform. As well as working with Allbirds in San Fransisco on communicating how they are utilizing Oxygen for their new shopping experience.
I led brief → schedule → shoot → edit → final delivery.